Here's a taste of what Margot is communicating to authors...

Use caution here.

Show. Don't tell.

Use effective language.

End strong.

Be transparent.

Meet reader's need.

Avoid "should."

Weave a unifying theme.

Use words efficiently.

Serve the reader.

Maintain reader's trust.

Structure chapters.

Illustrate for reader.

Don't distract.

Illustrate theology.

Explore this further.

Add flavor and color.

Start strong.

Transition between ideas.

Earn reader's attention.

Use dialogue here.

Here's a spot for a story.

Make good on promise.

Organize book effectively.